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Livres blancs et articles

Général | Services Financiers | Santé | Construction & Immobilier | Industrie | Industrie du matériel médical |

Général

• Pivotal CRM and Microsoft: Evolving in Lock Step
• Automate the Friction Points that Slow Down Your Sales Force
• CRM and the Truth About Customer Satisfaction
• CRM in the Adaptive Enterprise
• Forrester Study: The Total Economic Impact of CDC MarketFirst
• How to Ensure That Your Employees Will Want to Use CRM
• Permission-Based Marketing: How to Partner with Your Customers, Not Pester Them
• Pivotal CRM: Empowering the Mobile Enterprise
• Pivotal Intelligent Internet Architecture: The Key to Low TCO
• Practical CRM Analytics: Business Insight You Can Use
• Silver Bullets from the Sales Masters
• The CIO's Guide to Delivering the Right CRM for Your Company: How to Keep Your System Integrity, Budget, Resources and Sanity Intact through CRM
• The CRM Discovery Kit: How to Choose, Build and Deploy the Right CRM
• The CRM Journey: From Productivity to Profit
• The Executive Guide to CRM Architecture: Why CRM Flexibility Will Impact Your Success
• The Integration Advantage
• The Marketing VP's Guide to Knowing Your Value and Making the Customer Connection
• The Sales VP's Guide to Helping your Team be a Profitable Selling Machine
• The Service VP's Guide to Helping Your Service Team Cultivate More Brand Loyalists
• CRM: The Essential Guide—5 Principles for CRM Success

Services Financiers

• Uncovering the Opportunity in 22c-2 Compliance
• Hunting & Farming: Two Client Relationship Imperatives for Investment Managers
• Building Relationship Capital: Client Relationship Management for the Capital Markets
• Client Relationship Management for Asset Managers
• Pivotal Insight Investing in Relationships
• The Financial Services CRM Opportunity: Simpler, More Effective Relationship Banking

Santé

• Collaboration Starts with Payers
• The Healthcare Insurance CRM Opportunity: From Complexity and Frustration to Simplicity and Effectiveness
• The Paper Shuffle: What is it Really Costing You?

Construction & Immobilier

• Best Practices to Create Customers for Life
• Building Brand: The Importance of Presenting a Unified Face
• Customer Care: From Cost Center to Profit Center with the National Association of Home Builders
• Introduction to Strategic CRM for High-Production Home Builders
• Making It Work: Putting Your "Customer for Life" Strategy into Action with the National Association of Home Builders
• Smart Marketing: Automated Marketing and Lead Management
• Strategy First: The Smart Approach to CRM
• Streamlined Selling: Secrets of Sales Success with the National Association of Home Builders

Industrie

• Managing Quotes, Contracts, and Pricing for Higher Profits: A Guide for Manufacturers
• Manufacturing Relationships: Innovate the Way You Go to Market

Industrie du matériel médical

• Medical Device Manufacturers: Go to Market the Way You Innovate