Customer Snapshot: Somera Communications

Pivotal offers Somera rapid and seamless integration across the enterprise

Somera is a leading global provider of telecom equipment deployment services. The company directly supports operators' needs to manage their networks more efficiently and cost-effectively. Somera's capabilities includes new, surplus new and redeployed equipment sourcing as well as services for customization, diagnostic and repair, asset recovery, and logistics management. Founded in 1995, Somera has developed a base of more than 1,100 wireless and wireline operators worldwide, including the industry leaders from each segment of the telecommunications market.

Challenges

  • Improve lead management processes
  • Increase campaign effectiveness
  • Plan, optimize and execute campaigns
  • Target specific audience segments

Results

  • Expanded and enhanced Somera's customer and corporate data
  • Empowered sales organization to service customers more effectively
  • Synchronized business processes across the extended enterprise