Customer Snapshot: Softrax Corporation

Billing and revenue management software firm increases marketing-campaign responses by 4400% over 5 years and significantly boosts revenue using CDC MarketFirst

Based in Canton, MA, Softrax is a leading provider of enterprise billing and revenue management solutions. It provides software to automate the entire revenue cycle, from complex billing and contract renewals through revenue recognition, reporting, and forecasting.

Challenges

  • Generate demand
  • Improve lead management processes
  • Plan, optimize and execute campaigns

Results

  • Decreased cost per response
  • Increased responses to marketing campaigns 4400% over 5 years—1000% in the first year alone
  • Significantly increased company revenue and marketing response volume without increasing staffing or budget