Customer Snapshot: Beazer Homes

Major U.S. homebuilder uses Pivotal to transform the customer experience.

For decades, Beazer Homes USA has been building homes and communities for America's families. Headquartered in Atlanta, Georgia, Beazer is a highly regarded industry leader, active in over 40 markets in the Southeast, Mid-Atlantic, Midwest, West, and Central United States. Consistently ranked as one of the top-ten single-family homebuilders in the nation, Beazer operates as a family of local homebuilders; its customers benefit from working with people who understand regional needs while being backed by a financially solid national company. A model of success over the past ten years, Beazer has grown dramatically, doubling in size every four years. In the last fiscal year alone, Beazer closed over 16,000 homes.

Challenges

  • Build long-term customer relationships
  • Improve customer relationships
  • Improve Customer Service
  • Increase Customer Retention
  • Increase Revenue and Profitability
  • Provide integration
  • Sales force account management
  • Synchronize transactions for multiple divisions

Results

  • Pivotal allows Beazer to communicate with customers cost-effectively
  • Pivotal CRM is an integral part of the company's goal to deliver an enjoyable customer experience that provides competitive differentiation
  • Pivotal met 90% of user needs out of the box, allowing for fast implementation
  • Pivotal system tracks record of communications and activities through entire sales cycle, creating comprehensive view of the customer
  • Better integration of front and back office creates unified customer experience
  • Comprehensive prospect file allows new home counselors to tailor building plans to prospects